This autumn, our designer lingerie brand celebrates ten years of existence with an exclusive collection inspired by its heritage and its commitment to comfortable, sustainable fashion. La Nouvelle is 10 years old!

This autumn, our designer lingerie brand celebrates ten years of existence with an exclusive collection inspired by its heritage and its commitment to comfortable, sustainable fashion. As a tribute to the earliest designs of the brand, this anniversary collection echoes our timeless style, our taste for craftsmanship and our eco-responsible approach, which is more relevant than ever.

Remember...

La Nouvelle was founded in 2014 by Alix de Moussac and Aurélie Grandemenge in Marseille.

Our philosophy? To offer comfortable and feminine lingerie without artifice, through hand-crafted designs that use high-quality materials. Drawing inspiration from everyday life rather than trends, our designers have always championed slow, authentic and timeless fashion. Fashion that does not constrain bodies but celebrates them in all their diversity. Lingerie designed for natural, determined and empowered women.

Our signature? The gold, silver or coloured lurex straps that create a bond between all La Nouvelle customers, who like sexy, free and joyful pieces that put lingerie centre stage.

Two capsules for one anniversary collection

Faithful in every way to the spirit of La Nouvelle, a forerunner in quality designer lingerie, the collection launched as a limited edition for the 10th anniversary comprises two lines that celebrate our story and our values.

- The Pluie d’Or line revisits the must-have models designed by Alix in 2004. It goes through the archives of the brand, with designs that are as relevant and up to date as ever thanks to Alix’s vintage inspirations.

The iconic Georgia comfort bra, briefs and body suits take on a festive look, enhancing the body in two superb slate grey and powder pink fabrics dotted with sparkling gold polka dots.

- The Upcycling line is made up of a comfort bra and shorts set, as well as a short jumpsuit, designed in 2010 by Alix under her eponymous brand Alix de Moussac, with a focus on sustainability. .

It comes now in 100% upcycled fabrics, made from men’s cotton shirts sourced from Europe’s largest second-hand store; this ultra-limited edition celebrates the eco-responsibility, craftsmanship and know-how that are part of the very DNA of La Nouvelle. Each piece is unique, handmade and numbered in the brand’s workshop in Marseille.

Thus, the story of La Nouvelle is not just one of fashion, but also one of the choices, commitments and strong values that have guided Alix and Aurélie from day one. 2024 is therefore a special year: they are celebrating 10 years of designs, collaborations and passion shared with their customers, with the hope of continuing to write the future pages of this magnificent adventure with the same freedom.

These pieces will be marketed in very limited editions, so hurry to La Nouvelle store and e-shop in mid-September to grab one of the collector’s items from the anniversary collection.

La Nouvelle store: 13, rue Decazes – Marseille 7ème.